Sustainable development means that firms adopt practices which prove the least harm to the environment and give back to the e
Sustainable development means that firms adopt practices which prove the least harm to the environment and give back to the environment in equal measure what has been taken from it. Since sustainable practices require a lot of effort not only in time but also in practice as it becomes difficult to put them into practice because every process and manufacturing will have to be directed towards sustainable development. This means there has to be special efforts taken to see that special practices are followed hence many firms feel that institutionalizing of the same is not only expensive but also very difficult.
Sustainable marketing is that concept of marketing which is aimed at delivering the best ethical practices into marketing in a way that community and society both develop as a path towards creating value not only for customer but also to the community. Though marketing aims at creating value to customer sustainability marketing ensures that marketing is directed towards greater responsibility.