Your analysis needs to examine 1) the target audience for the ad 2) the writer’suse of the three rhetorical appeals (ethos, pathos, and logos) and 3) any visual elements thatcontribute to the persuasiveness.
Assignment Description:Choose one political ad video (there are lots on Youtube) and examine how the author/directorattempts to persuade the audience. In other words, analyze the rhetorical effectiveness ofadvertisement. Your analysis needs to examine 1) the target audience for the ad 2) the writer’suse of the three rhetorical appeals (ethos, pathos, and logos) and 3) any […]
