This type of research is called qualitative field research because it is conducted in the environments in which experiences, such as program interventions, take place. Researchers collect detailed notes or transcriptions from observations, face-to-face interviewing, or focus group conversations.
When evaluating a program, there are numerous ways to collect data about its participation, impact, and success. A particularly powerful method that may be appropriate for program evaluation is qualitative field research. Qualitative field research allows the researcher to collect descriptive data about experiences directly from individuals in face-to-face settings. When evaluating such complex issues […]
