The Cognitive Experiential Self theory is founded on the idea that people tend to make






The Cognitive Experiential Self theory is founded on the idea that people tend to make use of two kinds of perceptions to process their information. These are intuitive experimenting and rational thinking that is analytical in nature. The intuitive experimenting system is not only emotionally driven but is also automatic and fast. On the other hand the rational thinking system that is analytical in nature is very slow. In Pleasantville two teenagers perceived to be living beyond their century Witherspoon and Maguire embody the intuitive experimenting system in that they take color to a mystifying community that is trapped in a black and white 1950 way of thinking where they automatically set up a revolution. On the other hand Paul Walker the basket ball team captain seems slow in catching up with what he is being taught about Lover’s Lane by Jennifer. He embraces the rational thinking system.

The Schemas theory points out that we tend to label people founded on snap judgments and group membership. Early schemas associate with the primary emotional needs of children if they do not have their needs met earlier they develop schemers that are destructive in nature. The intention of this theory is to assist people heal their early maladaptive behaviors and consequently lead normal lives. For instance while Jennifer is very promiscuous with boyfriends, his brother David has no successes with girls this is what makes him to retreat to their aboard and watch the Pleasantville.

According to the Communication theory, a speaker can gain other individuals attention through explicitly acknowledging, elaborating and legitimizing their feelings. By putting on a good face a speaker can meaningfully acknowledge and elaborate individual perceptivity. For instance in Pleasantville, the actors starting with Jennifer who teaches Paul Walker the basketball team captain what is supposed to be done at Lovers Lane begin a chain where everyone learns a new thing in life and whenever they do they turn into color; so that their past remains in black and white.

According to the Social Perception theory, Social perception is the capacity of persons to come up with authentic judgments about other people or social groups. However the social world is too complex to be comprehended and because of selective exposure or attention people tend to come up with the wrong preconceived notions about other people or groups. For instance in Pleasantville when David and Jennifer argue over a remote it breaks and when Don Knotts shows up to give them a better remote little do they know that this is a trick to take them to another world. Upon arguing about the new remote they are instantaneously transferred into a show where Jennifer becomes Mary Sue while David becomes Bud.

The associative networks theory opines that individuals’ brains keep their memories in some kind of nodes which it then links to other allied memories. Nodes are of two types; affective with meaning that is emotional in nature or semantic with unsophisticated meaning. Every time the links are activated they become strengthened. For instance David’s mother learned something about intimacy from her daughter Jennifer and turned to color. Following this transformation she confidently asks her son to put make up on her, but when this is taken out by someone else the moment turns out to be erotic.

According to the Stereotyping theory stereotypes are internalized into individuals systems whenever they do not face any resistance. Once people get into old age new ideas tend to challenge their status quo; so that their social order is suddenly disturbed by the changes in their status quo. In Pleasantville Jennifer throws a surprise to her mother Betty when she tells her there are many ways in which she can enjoy sex without her father. In the scene that follows Betty is shown in the bath tub initiating this very sinful act which becomes obvious to the audience due to her constant exclamations and facial expressions. Her social order is consequently disturbed since her husband previously perceived her as an innocent housewife.

The Attribution theory concerns itself with how people interpret events and how these interrelate with their behavior and thinking. Through multiple behavior observations people act as inexperienced scientists. And become self centered. In Pleasantville Jennifer out of self centeredness decides to introduce teenagers in her new town into promiscuity. David and Jennifer act as catalysts that introduce other people to behaviors they had not given a thought of in their lives. They are thus depicted as serpents amongst innocent crowds.

In conclusion I would like to say that Pleasantville is like a proverb that encourages people to reflect on the good old days then give a fresh perception of the modern world which many times they tend to dismiss as depraved. Having grown up in the 90s in a country where one party was the father and mother of the nation it was somehow like in Pleasantville where it rains for the first time and Pleasantville individuals in color move into it and just stand. The modern times opened flood gates of opportunity with multiparty politics which gave many people a sigh of relief.

Human Memory Theory

In an attempt to develop a human memory theory this paper will encompass most of the theories discussed above. This proposed human memory theory is based on memory concepts that enable individuals to strengthen the links between their nodes upon being activated. These concepts hover around several memory processes which include: repression, storage, reminding, retrieval and memorization. This is because brains have two basic parts; while one part is for storage purposes the other is for retrieval purposes which deals with an individual’s attention.

However accessibility limits are different for various concepts beyond which it is difficult to access them. Retrieving of such concepts could at times succeed depending with the mood and circumstance of an individual. Unfortunately individuals tend to repress concepts they find unpleasant and thus completely forget about them where the concepts become totally inaccessible. Long term memory stems from concepts that are easily retrieved while short term memory stems from concepts that are not easily retrieved. There is therefore a need for individuals to develop stronger links in order to evaluate consistent information.

The cognitive development theory will come in handy in developing the human memory theory in that it will enable the brain to optimize pressure while minimizing pain. Apart from that it will enable an individual to sustain relatedness while enhancing a positive sense of humor. Through this a person will be capable of making a distinction between worthy and unworthy people in an effort to gain self esteem. The two tiered system of cognitive development enables an individual to generate implicit self esteem and explicit self esteem. While implicit is experiential in nature explicit self esteem is rational in nature.

This proposed memory theory deals with various forms of communication for instance person-centered communication will be enhanced when the brain denies individuals the autonomy of overtly using power inherent in them as speakers. It also enhances self-presentations of individuals through availing strategies that openly acknowledge individuals through encouraging them to draw their likely conclusions about a dilemma. It will also emphasize a close relationship between working memory and attention through enabling speakers to give comforting messages. The memory will be developed to have a wide scope framework for processing information. This will enhance the embedded acknowledgement of individuals’ perceptivity; which will in the end assist in conflict management strategies.

The memory theory will also inculcate Rotter’s Locus of Control theory by ensuring there is a framework of controlling attention of individuals to details. Such a framework will enable individuals realize that control is inherent in individuals or externally in a situation or other individuals. However this model postulates a limit on attention as far as the amount of information that an individual can attend to is concerned. This will be done through limiting the amount of source activation. The brain will thus be able to more easily recall all schematic relevant information about other people and even individuals themselves.

The difference in the development and establishment of schemas account for individual differences in the way their memory is structured and organized. Persons who have well developed perceptual interfaces and motor processes are able to quickly define and differentiate a circumstance through black sheep effect, in-group favoritism and out group polarization. However others are quickly affected by these factors because of their level of mood, primacy, accessibility and salience. This proposed theory emphasizes the significance of skills, learning and knowledge. This is because they do have a direct impact on factors that influence individuals to employ schemas in their cognitive behaviors. These are: Cognitive complexity, Power, the need for cognition, the schema structures, attribution complexity, and individual differences.

This particular memory framework model will enable the brain to expand its working memory scope in both the daily skilled activities and unfamiliar tasks. This can be attained if individuals devote more of their energy and time in self schematic information, ensure that self schematic information is flexible, in order to ease their recall and memorization. This is because the self operates automatically through self and culture; it processes information individually during interaction processes. This theory proposes a distributed framework where individuals working memory will stem from multiple subsystems that interrelate with each other in a network this will ensure that self verification and self improvement processes are attained pretty fast.


Through selective processing of information, individuals’ brains tend to attend to outstanding and vivid information in an attempt to look for order in their social world. This framework proposes that the neural foundation for a working memory provides the best transition to selective processing of information. This is because it is not only embedded firmly in the brain’s cognitive principles rather it is also biologically conceivable. In the end it will help individuals manage their social world through perceiving other individuals using implied personality theories as people who are like them.