Sports Management and Sports Agents. Being a sports agent is an enthusiastic occupation

Sports Management and Sports Agents





Literature Review

Career as a Sports Agent

Being a sports agent is an enthusiastic occupation; one that does not have an ending. To be a fruitful agent one must be completely dedicated to his customers and be reachable always. A job as a sports agent is a developing pattern and is a standout amongst the most focused unyielding organizations today (Taylor & Garratt 2010). Numerous sports agent are unkind in their dealings and stick to give the best to the sports men and women they speak to. Trust is one of the greatest qualities a sports agent must have. For a sportsman/women to trust an individual with his/her earning gained from sports the sports person should completely believe in the agent. There are numerous requirements of being a sports agent (Slack 2010). Most agent work for companies that conveys numerous clients. These agent sell the organization to the sports persons and also sell themselves trying to establish a better relationship as well as forming a close bond with the athletes (Shropshire & Davis, 2013).

Financial achievement is one of the things that draw individuals into this calling. Albeit, there is cash to be made, in the business to truly make it worth, one must commit his life to the business. In order to represent that sports persons one must not only be a friend but also a confidant (Shank & Lyberger, 2014). Numerous players need legal advice as well as assistance with their taxes. Over the last years, it is clear that agents have increased in the professional market. They have been offering services to the client in the best way possible but this cannot go without negative aspects related to the services they offer. The increased number of sports personnel as well as competitions that are evident in ports calls for training in sports management. Sports agents depend on scouting reports. They use the reports to recruit more sports persons. Some of the sports agents such as Leigh Steinberg deduce that most sports persons use their money in meaningful ways. It is ideal to note that this is a quality steered by outstanding sports agents (Shank & Lyberger, 2014).

Previously, most professional sports persons negotiated their own contracts. The idea of using sports agents was rare. The use of sports agents was mostly used by foreign clubs and athletes. However, over the past few years, sports agents have had an increasing roles in professional sports (Shank & Lyberger, 2014). The main reason why sports agents have increased in the market is that most professional clubs and organizations have turned into professional profit making venture (Qi, 2012). In addition, athletes have also called for increased participation in sports and compensation.

In just a decade athletes have seen the payments increase from thousands to million and billions of dollars. An average sports person today is able to make more that yester superstars. With the increase of professional sports persons, there has been need for sports agents who are able to help then not only in their business affairs but also personal issues (Masterman 2014). When taking the career as a sports agent one must have educational knowledge. People need training in order to become sports agents. Those that anticipate to take this career must have skills in law, management and education. These skills will help them to manage their clients as most of them are not learned or have such skills. A minimum sports management course it not enough to drive an individual to such a career. It is evident that several sports agents have once failed sports persons. For example, world athletics governing body banned more than 50 sports agents last (Masteralexis, Barr & Hums, 2011). This was because most of them did not have the minimum knowledge and skills to manage athletes. To be a passionate sports agent, one must not just be educated but also poses high passion for sports. Some of the other skills that are needed in the profession include sports contract negotiation and achievement motivation.

Career trend indicate that the number of sports agents will reduce in the coming year with more than thirty percent because of increased competition amid the sports persons. In addition, the world sports organizations are also fighting to ensure that the number is not only managed but also the right people have to be out there to help the sports persons (Masteralexis, Barr & Hums, 2011). With the increase talent in sports today, a great number of these sports persons are also graving to get more dollars or revenues. The competition for such prospects will be very high hence it may affect quality of spots as some of them have started motivating sports persons to use banned drugs (McCrory et al., 2010). There are two categories that sports agents are able to represent: team sports and individual sports.

The main goal of a sports gents is to assist the athlete to enhance his career and to be part of the transaction process on behalf of the client. When representing the athlete, the sports agent is mandated to plan and solicit product endorsement and use the athletes name for commercial reasons or purposes (McCrory et al., 2010). He/she is supposed to promote the clients career via media and charitable activities. Getting the clients name to the general public is vital since the client is nothing is the public is not aware of him/her. The image of the athlete is the most important factor that can shape his/her career (Foster, 2005). Therefore good sports agents make sure that this is attainable and that the client has a better career. However, this is only possible if the sports agents has the necessary skills to drive in this path and the skills or knowledge can only be obtained via training and sports management education.

The media has played a considerable role in ensuring that sports persons are marketable and take part in various competitions. Therefore, because of the increased participation of the athletes, it is vital to consider having sports agents who is able to advice the athlete on various issues such as estate planning, tax advice, career planning amid other essential components of successful life as a career sports person. In most cases, athlete have a short income life span, therefore, it is the obligation of the sports agent to advice the client on how to financially prepare him/her for the future as well as counsel the athlete about career development and growth. Hence, it is ideal if a sports agents has the ideal qualifications that can drive the above concerns of an athletes of other sports persons (Foster, 2005).

Sports Management

Sports management is a new field that is based on an establishment of business and other professional fields. The talk of sports management is the same vocabulary as other professional fields. Its history is not extremely broad, and the educational module is still exceptionally new. Despite the fact that the field is new, there are extraordinary resources accessible to propel the educational program (Evans, 2010). The capacity to deal with a staff and adequately communicate to the staff is significant to the accomplishment of a sports director. Generally speaking, sports management is a developing field that will thrive later on. At the point when everyone is engaged in a discussion with another individual, it is critical to listen and follow the discussion. It is likewise vital to talk with legitimate tone and the suitable dialect of the subject examined. Dialect of a discussion is alluded to as talk. Copley said it best when depicting talk: “Visualize of someone new to sport launching a discussion with long-term sports fans: So what do you think the Raiders costume will be in their next game? (Evans, 2010)” Sports management is one of highest demanded majors for an inbound freshman in the US (Edwards & Skinner, 2010). While the degree is one of the most requested individuals, it is also a standout amongst the most understaffed and undervalued by colleges around the country (Edwards & Skinner, 2010). The conversation or dialogues for sports management are extremely wide and are interdisciplinary with different fields of study. These fields in corporate law, business, physical training, correspondences, and brain research. All through the paper, these fields of study will be examined in relationship with sports management; alongside their motivation in the scholarly world (Beech & Chadwick, 2006).The main and most critical point of exchange in sports management is business. Business is a solid foundation in sports management, as the word management is connected with preparing and encouraging in business. The business parts of sports management comprise of showcasing, and management, but it also concentrates on people, groups, offices, and associations. To begin off, there are the two primary approaches to market sports: First is advertising an item through a game, and furthermore promoting of a game. Showcasing through a game has a tendency to bring organizations a higher returns than normal notices (Beech & Chadwick, 2006). An example of advertising through game is Budweiser. They like to market amid the football season with larger consumers (normally young fellows) playing or appreciating a football game with an invented foundation story, that in this way highlights lovely ladies, glamorizing drinking, to market the item (Beech & Chadwick, 2007). The best example for showcasing of a game is a TV ad for Monday night football or Sunday night baseball on ESPN. The system is attempting to get individuals to watch the diversion, so they in this way promote and if the viewer watches the advert with amusement they then they will have effectively promoted the product. For the most part, however, business is about benefits and misfortunes. The numbers don’t lie, and they can tell whether a business is doing great. Subsequently, the informal dialect or talk of business is bookkeeping (Beech & Chadwick, 2007). Bookkeeping is the foundation of business because once more, the numbers don’t lie. If a business is coming up short, a monetary record can let you know why. What’s more, from that point, a business can settle on a choice to raise their numbers by making removes or taking credits and gathering interest installments from stockholders. Bookkeeping has a dialect of its own, like financial matters. However, a great representative and lady ought to have a firm, and thorough learning of bookkeeping to comprehend the dialect and ideas of business (Bill, 2009).The second thorough field in sports management is law. Law is connected with the rights and wrongs of any government. In any case, it also manages contracts, property, carelessness, and statutes maintains regulations by different organizations (Caudill, 2010). The most understood practice of game law comes as contract transactions by operators and sports groups. All through a large portion of the United States, it is needed for sports operators to hold a law degree so they have a complete handle of how contract arrangements should function and guarantees they take after all the correct channels that it must experience to turn into an authority contract (Conrad, 2010). It is vital in law, to comprehend what each sentence or article says because single word can change the complete importance of a nearly worded law. Along these lines, a broad learning of the American dialect, and various legitimate terms is obliged to be included in such practice. The Constitution is the first manifestation of priority in the United States (Deventer, Roels, Delbeke & Van Eenoo, 2011). In the event that a law can be followed back to the constitution, it is an intense instrument and an extraordinary point of interest to have over your lawful adversary.The third main talk of sports management is kinesiology, also called physical training. It is great to know how the human body functions and what makes it work properly. It is additionally great to know how it responds with anxiety, and how it meets expectations very still. Sports management and kinesiology are at first frequently mistaken for the same thing; when, they two totally diverse fields (Deventer, Roels, Delbeke & Van Eenoo, 2011). In advertising, an organization may say “enhance your vertical jump via preparing your quick jerk muscles.” This would be a right proclamation and would straightforwardly relate to the talk of kinesiology as quick jerk muscle control sudden fast developments, for example, hopping as high as possible (Deventer, Roels, Delbeke & Van Eenoo, 2011).In media relations, terms of kinesiology are utilized less often and originate from all the more a restorative stance for instance if a competitor was harmed in an entertainment (Edwards & Skinner, 2010).”Brett Favre endured a pulled hamstring yesterday practically speaking. Brett said ‘it was a bit delicate after it happened. However the specialist said it was sufficiently minor so I could play Sunday.” Clearly, this is a general talk articulation. However, it is identified with kinesiology in light of the fact that you have to have a comprehension of where the hamstring is situated on the body and what happens to the muscle when it is pulled (Edwards & Skinner, 2010).Fourth, related field of sports management is correspondences. Interchanges have fundamental influence in university (Evans, 2010) as most institutions have numerous staff individuals who showcase and promote their individual college or group. These individuals are frequently alluded to as Sports Information Directors. Their employment responsibilities are as per the following: Writing press discharges about or for categorized occasions and competitors, taking measurements of athletic occasions, factual exploration, outlining school athletic pamphlets, composition and distributed media aides, web distributed, and syntactic altering (Evans, 2010). Sports Information Directors, as the vast majority who work in interchanges for an organization have particular moral commitments like continually composing positive about the college that they speak to. The essential rules are as per the following: Honesty, truthfulness, regard, sympathy, reasonableness, precision, professional separation, and moral models (McCrory et al., 2010). In the meantime, these authors need to figure out how to captivate in their press discharges so that fans and shoppers will read their composition. Regularly, the chiefs use regular slang terms that the normal game fan would see in their written work. For instance, if a press discharge says “Jean-Sébastien Giguère played extraordinary between the channels today, sparing each of the 31 shots for the shutout,” this would effectively be interpreted by a sports fan as “Giguère played awesome before the objective, as he ceased the majority of the adversary’s shots to win today.” The slang terms permit the reader to connect with the discharge; and if the reader were not at the entertainment, they could recover a feeling of the energy that occurred amid the amusement (McCrory et al., 2010). As a great many people see competitors getting into a bad situation on the field, commonly harm control is a current pattern in professional sports. The executives need to minimize harm to the competitor’s image and to the institution reputation.When it comes to composing a press discharge or discharge an announcement at a public interview about the circumstance, it is absolutely critical that “hot” words or catch phrases are excluded in the announcement (Nichols et al. 2002). Any words that would imply any wrongdoing are never useful for different journalists to listen. Like a calling in law, sports data executives require a broad learning of sentence structure and dialect as their employment depends intensely on composing.At last, sports management bargains in brain science. If the regular terminology says that “playing a game is twenty percent physical, and eighty percent mental,” then games brain research will demonstrate that. Life is the thing that you see it be, and the same can be connected to game (Masteralexis, Barr & Hums, 2011). If somebody accepts that they are performing gravely, then they most likely are performing seriously. The talk of the field is the same than that of a standard exchange about brain science. The primary pattern that appears to follow in games brain research in any case is inspiration. If an individual has some major difficulty working out, can any anyone explain why they would prefer not to work out? Is it accurate to say that they are hesitant? Is it true that they are simply that apathetic? Then again is that they are not physically capable? Sports brain science applies the principals of brain science to game, and thus brain research of game is conceived (Masterman 2014). Sports brain science does apply its own particular kind curve in any case. As by and large talked about in the course reading, the inquiries are more coordinated towards how you could cure any mental circumstances, as a chief or a mentor would do; a stance towards the reader that they are dependable in control of their fate.Sports management is like a gigantic jug that is loaded with every distinctive variety of “treats” that do have a comparable taste now and again, yet are one of a kind in their own particular manner (Masterman 2014). Business obviously being the most famous decision or generally utilized talk as all business led will dependably depend on numbers to give the confirmation. Sports law is a minimum well known assortment that nobody can get away, in light of the fact that somebody will constantly require somebody to talk for them to get more cash or to get them out of inconvenience (Masterman 2014). Kinesiology is a standard decision, “the chocolate chip” of talk as game is in the title of Sports management. In any case, by the day’s end, is a totally diverse field of study. Correspondences are the underground of Sports management that keeps the wheels turning and permits individuals that were not at the amusement to experience the energy. While brain science is everything in the field: Being ready to comprehend circumstances that may emerge and the inspiration to do things for the improvement of a group or exclusively (Masteralexis, Barr & Hums, 2011). As opposed to concentrating on one particular region of talk, it is obviously painful to have an expansive comprehension of every last one of talks in Sports Management. It is an enormous wide business, and its establishments are profound.

Albert Spalding to Earle Ziegler: Foundations of Sport ManagementSince the start of civilization, it has been in the way of people to contend with another. In antiquated Greece, the nationals prepared in exercise rooms or “stripped spots” to immaculate their wrestling or boxing strategy (Masteralexis, Barr & Hums, 2011). “Sports were more vital to the Greeks than us today” as indicated by Sweet; like the current American culture, duping was looked downward on in old times. Conning was taken a gander at as blasphemous; a disrespect to Zeus (Edwards & Skinner, 2010). Today swindling is not took a gander at as an offensive demonstration to a divine being, yet as a disgraceful demonstration of deceiving. Today there are substances set up that guarantee all competitors have the same upper hand. The demonstration of overseeing game can level a playing field, arrange a compensation, migrate a competitor, prompt an association, run an office, or show others the subjects in sports management in a school setting. The advanced field of Sports Management is a genuinely youthful field that is always adjusting to the requests needed. The educational module of sports management additionally holds fast to the same standards of business, however is considerably more youthful than the act of Sports management (Edwards & Skinner, 2010). History, game and sports management has demonstrated its dynamic propensities and standards that were not available in the American culture at the turn of the 20th century.

Hypothesis Analysis

The study followed the below two hypothesis. The Null and alternative hypothesis

H1: Sports management course is important for a career in sports agent

H0: Sports management course is not important for a career in sports agent

Sports management course is only a requirements needed for one to become a sports agent. There are various requirements that must be attained for one to be considered as a sports agent. For example, one must have law skills, entrepreneurial skills, sports skills, must friend, a confidant, an analyst and financial advisor. Therefore, is beyond doubt that sports management is a vital course towards this career.

Contract negotiation between an athlete and the sports agent is very essential portion of a career as an agent. The income a sports agent gets largely depends of the terms of this agreement or contract. One of the most important aspects of being a sports agent is the probability of earning great income. Due to the increase in sports persons and marketing contracts engaged over the last three decades, the sports agent industry has gained new heights. The agents are now in control of their income. League sports has become the greatest source of income and market or the agents. This has been associated with the fact that sports agents of garnered relevant skills today as compared to the past. The skills gained via training and education from courses such as sports management has made them career sports agents.

Therefore, it can be deduced from literatures that the study will support the alternative hypothesis that states, “Sports management course is important for a career in sports agent



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