Sport consumer Behavior in Dubai

Sport consumer Behavior in Dubai

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Introduction

Sport consumer behavior is one of the issues in sport tourism organizations. These organizations are seeking to evaluate or understand the underlying issues of sports spectator or consumer behavior (Dwyer & Drayer, 2010). This is done in order to positively influence the behavior intensions as well as to increase the attendance of the consumer in the tourism sector or a country. It worth to consider that this case study will explain the sport consumer behavior In Dubai, UAE. It is also important to highlight that there are various issues that come with sport consumer behavior and its impact in tourism in Dubai. Therefore, the thesis of this case study is that “Sport Consumer Behavior is a key facet to identification, persuasion and retention of sports consumers in the UAE especially Dubai (Kim & Trail, 2010).

There are various results that are brought about by a better analysis of sport consumer behavior. To the country, the analysis of the behavior has made Dubai one of the prime places that various sports is always taking place. This has led to increased tourism in the country. The other effect of this is that the nation has been able to develop hospitality behavior amid its people. This has fostered tourism in Dubai. It has led to increased GDP as well as per-capita income. In addition there are various reasons for conducting sport consumer behavior analysis. One of the issues is to ensure that the state is able to denote the value of the behavior and secondly to identify the weakness that it exists in the behavior and how the government and the people concerned are able to eradicate negative behaviors so that they can push for a better sport consumption.

Sports consumer behavior is denoted with various things in the world such as social, economic, psychological and cultural understanding. These are the factors that crave sport consumer behavior in most countries. For this case, these are the same factors that has determined the effectiveness and consistency of sport consumer behavior in UAE and Dubai to be specific. It has been ideal to ensure that sports meets in intended target in a country but this cannot be possible without the attitude of the people who come or have interest to the sport; the so called consumers. The attitude and perception of the consumers towards that sport is what is called consumer behavior (Kim & Trail, 2010). This for the government of Dubai to be able to improve such a behavior it has to ensure that it undertakes several things. The next paragraph highlights the factors that a country or emirate can do to ensure there is a high sport consumer behavior.

First, the government as well as the sport stakeholders in Dubai have to ensure that there is an atmosphere that allows sports activities in the country to be undertaken without any other interruptions. Some of this issues is like security issues in the country. The government should ensure that there is top notch security that permits various sports functions to be performed. When security during and after sports is up to date, then there is likelihood that the consumers will have a positive attitude towards the sport and ultimately their behavior about sports will change to the best (Kim & Trail, 2010).

Secondly, sport consumers are denoted as Funs in most cases, with respect to this concern it is worth to ensure that the consumer behavior is channeled using the best tools. Negative perception concerning sports is one of the key issues that underlays the sports tourism in UAE (Dwyer & Drayer, 2010). This is because of the people are not for sports but are on the eve of ensuring that they meet the needs and demands of the wellbeing hence people retire to work than to attend sports. This is considered as a negative sport consumer behavior that must be handled to avoid future sports inactivity. The government of Dubai should ensure that it takes part in various advocacy programs so that it could be able to meet the needs and demands of its sports people as well as tourists who come to the country during sporting activities. They ought to inform the people about all necessary concerns about sports so that they could be able to improve their perception concerning sports and hence the consumer behaviors.

Therefore, it is worth to consider the fact that sports consumer behavior is one of the issues does not affect Dubai alone but also other countries in the world. Other developed countries as well as the underdeveloped nations are on to the tunes that affect sport consumers. There are other issues that also affect the nature at which the world perceives sport consumer behavior. For the case of UAE, the rate of sport consumer behavior is outstanding especially to the ability of the government and the people in holding the exiting behavior. The people have the best hospitality even hence are able to conduct themselves towards adhering to such undertaking.

Conclusion

I consider that the type of sport consumer behavior is worth mentioning when it come with issues of retaining the best sport consumer behaviors in UAE. Generally, UAE, especially Dubai has one of the best sport consumer behavior in the world.

References

Dwyer, B., & Drayer, J. (2010). Fantasy sport consumer segmentation: An investigation into the differing consumption modes of fantasy football participants. Sport Marketing Quarterly, 19, 207-216.

Kim, Y. K., & Trail, G. (2010). Constraints and motivators: A new model to explain sport consumer behavior. Journal of Sport Management, 24(2), 190-210.

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