Research Proposal
Research Proposal
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Table of Contents
TOC o “1-3” h z u HYPERLINK l “_Toc90093303” Introduction PAGEREF _Toc90093303 h 3
HYPERLINK l “_Toc90093304” Background of the Topic PAGEREF _Toc90093304 h 4
HYPERLINK l “_Toc90093305” Purpose PAGEREF _Toc90093305 h 5
HYPERLINK l “_Toc90093306” Statement of the Problem PAGEREF _Toc90093306 h 5
HYPERLINK l “_Toc90093307” Significance of the Problem PAGEREF _Toc90093307 h 6
HYPERLINK l “_Toc90093308” Literature Review PAGEREF _Toc90093308 h 6
HYPERLINK l “_Toc90093309” Historical Data PAGEREF _Toc90093309 h 6
HYPERLINK l “_Toc90093310” Summary PAGEREF _Toc90093310 h 8
HYPERLINK l “_Toc90093311” Methodology PAGEREF _Toc90093311 h 9
HYPERLINK l “_Toc90093312” Method PAGEREF _Toc90093312 h 9
HYPERLINK l “_Toc90093313” Participants PAGEREF _Toc90093313 h 10
HYPERLINK l “_Toc90093314” Research Design PAGEREF _Toc90093314 h 11
HYPERLINK l “_Toc90093315” Question 1 PAGEREF _Toc90093315 h 11
HYPERLINK l “_Toc90093316” Question 2 PAGEREF _Toc90093316 h 12
HYPERLINK l “_Toc90093317” Summary and Conclusions PAGEREF _Toc90093317 h 12
IntroductionCompany performance and competitiveness in a market is determined by many internal and external factors. The ability to remain at the top is thus determined by the way a company’s management makes decisions and takes actions where needed. Amazon is one of the biggest companies in the U.S. and also ranks high at a global level. With a market cap amounting to billions of dollars and serving millions of customers annually, the company has made he strides of growth over time. One of the greatest determiners of a company’s growth is its internal factors like managerial expertise, employee satisfaction, and good decisions making by the management. Amazon has over the years made huge progress in improving its internal working environment like increasing employee salaries, training, and enhanced and strong decisions making. To add on this, amazon has effectively studies the market that gives it a competitive advantage over its rivals like Walmart. Employee satisfaction goes a long way in determining how best the workers perform and thus the level of employee satisfaction. The company has attained a high level of customer satisfaction ranking that is due to its effective workforce. In addition, Amazon has increased its market leverage by adopting cutting edge technology aimed at improving its work quality and speed. The company is ranked as one of the fastest growing firms worldwide in terms of technology adoption in its operations. These approaches have made Amazon boost its operations and quality both in customer satisfaction and internal affairs like decisions making process. To add on this, Amazon continues to improve its operational edge that is associated with quality delivery and improved employee affairs. By working on these key areas, Amazon has managed to grow at a fast pace thus outdoing some of its close rivals in the market. One of the driving forces in today’s markets is the uniqueness and competitiveness of a firm that all players have to understand. Amazon has capitalized on its good image to boost its growth by capturing wider markets and thus increasing its sales.
Background of the TopicLarge companies like amazon freely on their marketing data to make sales and marketing decisions by studying the market and customer feedback. Amazon is one of the largest online retailers in the U.S. with a market cap amounting to billions of dollars. The company employs thousands of customers in its various branches thus playing a huge market role in the country (Boberg, 2017). To stay afloat and beat its rivals, Amazon has invested in market research and employee training that helps it meet its customers’ needs. Most importantly, Amazon continues to expand its market research with massive funding of its promotional campaigns. Amazon operates in a very competitive market that demands agile action and decisions to ensure competiveness. The value of the company’s future will solely be hinged on how best the management responds to trending market behaviours that influence sales and growth (Hahn, Kim & Youn, 2018). Over the years, Amazon has managed to address its past challenges mainly by adopting market-friendly tactics that meet customer needs.
The value of this company has increased steadily due to its ability to manoeuvre major obstacles in its ways that add to its market leverage. More importantly, the management at Amazon has laid a strong internal operations models and culture that seeks to increase the work value and productivity of its employees (Sadq et al., 2018). These approaches are mainly tied to the hiring and training of quality workers. The training part of the employee value addition is a core pillar at Amazon that has seen the company grow in value due to the quality of its workforce. The ability to integrate current skills and technology among its workers has the driving force for growth at Amazon. In line with this observation, Amazon has made remarkable value addition to its image that often increase its competitive edge and market.
PurposeThe purpose of this topic is to help understand Amazon’s marketing and customer satisfaction through its employee quality levels. By looking at the employee jib satisfaction, one can be able to tell how best the Amazon workers deliver on their tasks. With a growing level of competition in the retail market, Amazon has been forced to invest heavily on employee training, quality delivery and customer satisfaction. The purpose of this research will be to assess and establish the key factors that influence employee performance and consequently customer satisfaction at Amazon and in the whole retail industry and market (Krouwel et al., 2019). Studying this area will enrich the already existing information that will go a long way in boosting the research in this field. This research will help in understanding the whole working formula at Amazon thus expand the knowledge on operational models for large companies.
Statement of the Problem
Effective management and employee productivity are some of the key factors that needs to be addressed when running a company. Over the years, avenues of good management and improvement of employee productivity have been discovered and tested thus helping firms make adequate progress in this area. More importantly, the management at Amazon has laid a strong internal operations models and culture that seeks to increase the work value and productivity of its employees (Wagstaff et al., 2018). These efforts have been directed to creating a strong and quality workforce that has helped the company improve on its performance. Amazon as one of the biggest firms in the e-commerce and technology fields has invested in improvement of its operations. The value of the company’s future will solely be hinged on how best the management responds to trending market behaviours that influence sales and growth (Hahn, Kim & Youn, 2018). Over the years, Amazon has managed to address its past challenges mainly by adopting market-friendly tactics that meet customer needs.
Significance of the ProblemStudying the nature of company management and the effect of proper employee satisfaction on productivity is key to understanding the overall corporate world. One of the driving forces to uncovering the value of good management is to look into how the internal affairs of a company are addressed. The research on how effective employee and quality training can help Amazon and other major firms discover how to improve on their performance in the future (Sadq et al., 2018). Studying the influence of effective management and good internal operations of a company can help in understanding how firms should operate.
Literature ReviewHistorical DataAmazon.com, Inc. is an American multinational technology company that deals with e-commerce and retail business. Amazon was founded in 1994 where it has maintained its headquarters in Washington (Boberg, 2017). The current revenue for Amazon stands at 386.1 billion dollars with direct employees amounting to 1.468 Million. Jeff Bezos who is the founder and CEO has been the engine in the company’s decisions and growth that has made Amazon make huge rise to remain among the top five mega companies in the U.S. One of the ways to outdo rivals in the market is to resolve past mistakes and work on customer feedback. Amazon is a U.S based e-commerce company that has a global market reach. The company has managed to grow its revenue base and rank top five in the U.S. according to Forbes. One of the key strengths of Amazon is its wide market and the broad revenue base. The company has grown in size mainly in its market share that enables it generate billions of dollars in revenues and profits annually.
Over the years, Amazon has attained a great value in the global market with a broad customer base and expanding outlets for its goods and services. The 2020 economic data showed that Amazon has managed to make a steady 15% growth in market share every year. Thus approach has boosted the company’s image and growth both locally and internationally. Still the value of the company continues to grow with many of the firm’s markets expanding. To add on this, Amazon has managed to diversify its operations that boosts its growth and competitiveness. By adopting technology and trending innovations, Amazon has managed to beat its rivals and attain a vital competitive advantage. The need to remain competitive has driven the management at Amazon to adopt cutting edge decision making and managerial tactics that ensures rapid response to ever-changing global market terrain (Hahn, Kim & Youn, 2018). To add on this, Amazon has managed to meet its customer needs by increasing the quality and speed of its response.
To ensure that the company remains competitive, the management has adopted a very agile approach that seeks to maintain quality in its services. The goal of every management team is to boost worker morale that goes hand in hand with the customer satisfaction. Amazon invests billions of dollars in this area where the company gives bonuses to its workers, improves its working conditions, and ensures proper training and retraining of its employees. Most importantly, Amazon continues to expand its market research with massive funding of its promotional campaigns (Boberg, 2017). Amazon operates in a very competitive market that demands agile action and decisions to ensure competiveness.
Amazon has made huge step towards perfecting its marketing and competitive edge strategies that enables it stay ahead of its local rivals. The years of experience have also enabled amazon make the right strides towards productivity and growth over its rivals. One of the greatest determiners of a company’s growth is its internal factors like managerial expertise, employee satisfaction, and good decisions making by the management. The huge revenue base has given Amazon a stable ground for growth that is often directed to market research and promotion of the brand. Amazon has over the years made huge progress in improving its internal working environment like increasing employee salaries, training, and enhanced and strong decisions making (Schaefer & Figliozzi, 2021). The goal of every management team is to boost worker morale that goes hand in hand with the customer satisfaction. Amazon invests billions of dollars in this area where the company gives bonuses to its workers, improves its working conditions, and ensures proper training and retraining of its employees. By looking at how Amazon conducts its internal affairs, this research will help offer vital findings on how retailers can master the art of market competitiveness and productivity. Effective market study and responding to customer feedback has been one of the major strengths of Amazon.
Summary
The value of the company’s future will solely be hinged on how best the management responds to trending market behaviours that influence sales and growth. Over the years, Amazon has managed to address its past challenges mainly by adopting market-friendly tactics that meet customer needs. More importantly, the management at Amazon has laid a strong internal operations models and culture that seeks to increase the work value and productivity of its employees. By looking at how Amazon conducts its internal affairs, this research will help offer vital findings on how retailers can master the art of market competitiveness and productivity (Boberg, 2017). The response to customer feedback and the increased quality in its operations has allowed Amazon to meet its customer needs.
MethodologyMethodThis research will employ primary data sources that will utilize survey as the primary data collection method. The researcher will prepare and administer survey questions that will be well organized summarized and presented in the right manner. The reason for using primary data sources is that the response will be a true reflection of the data and information needed. Secondly, the researcher will also be able to interact with the participants thus gather additional information when collecting the survey papers. Surveys are easy to prepare and administer as the questions papers can be photocopied to match the number of participants. Additional copes will be made and kept ready in case the participants make any errors in the filling process. To add on this, the participants will be able to ask additional questions when filling the survey questions (Sadq et al., 2018). A survey questionnaire can be prepared with specific and essential questions. Then survey can be filled by a target population of choice. It will provide honest feedback and responses from consumers. It will allow discussion on the responses from participants and evaluate outcomes from responses will benefit in making conclusions. The additional clarifications will ensure that errors are reduced or avoided thus boosting the credibility ad viability of the data.
Surveys are an effective research method that boosts data collection and accuracy. One of the reasons for using survey in this research is to enhance the data size because the method offers an easy and time saving approach. Surveys are also easy to prepare, administer, and thus boosts the data collection method. Another reason for using survey is to ensure that the data collected can be cross checked before tabulation thus discarding the unwanted information for easy analysis. Through a survey, responses to some essential questions and specific queries can be conducted. It helps in choosing a target audience and provides easy access to the audience. It helps in performing a study at once with less time and less cost than any other qualitative research method. The surveys will be used to gather data from the willing participants thus play a key role in this research. Still the use of surveys will boost the way the data is gathered by enhancing accuracy and consistency that is vital in this research.
ParticipantsThis research will gather data using survey from Amazon employees and the management team. The choice of the participants was inspired by the set of data that seeks to be gathered and analyzed in understanding and making deductions on the research topic. The choice of the participants will be based on their ability to understand and respond to the survey questions. The survey will have a set of questions that will fall under four major categories. One of the main considerations when selecting the participants is their occupation level or frank in Amazon that will help in deducing the right responses as per each set of questions. Therefore will be 65 participants who will be selected through sampling method to ensure balance and unbiased study.
The sampling method is suitable when selecting the participants and this will go far in creating an unbiased research. Random sampling method will be used to ensure that the survey responses reflect a general view of the company in reference to the topic being studied. Still, random sampling method will be used in selecting the participants. The study population will be made of 350 employees who will be randomly selected and a final sample of 65 used for the survey. The participants will be notified on the reasons for the research and asked to participate voluntarily. The researcher will also take the participants through the survey questions before the real filling of the questions starts. This will ensure that the participants understand every question thus avoid errors in the data collection process.
Research DesignDescriptive research is one of the most effective approaches as it ensures accuracy and easy method of data collection and analysis. One of the major reasons for using descriptive research is that it will enhance a speedy data collection method thus save on time and money. Through surveys, descriptive research ensures that the set questions reflect the research outline and thus all areas will be covered. The descriptive research also creates the right flow when gathering data thus producing the right results. Data gathered through descriptive research has a high accuracy level and thus margin errors are kept at minimum. To add on this, using descriptive research will go align way in ensuring that the researcher can cross check the data at every stage thus minimizing cumulative errors in the analysis. More to this is the ability of the researcher to prepare and administer the survey questions with ease because descriptive research provides the right avenue for this process. In line with the many benefits that come with descriptive research, the credibility of the data is paramount. The research data will therefore be reliable and credible for analysis. This will boost the researcher’s ability to combine the data and make the right deductions after analysis.
Question 1How does effective internal management influence employee productivity and company performance in the market?
Question 2What are the main factors that influence employee performance at major companies like Amazon and how does this affect the productivity and growth of the company
Summary and ConclusionsEffective growth in business is dependent on the internal management and the marketing strategies applied by the management. One of the main drivers to competitiveness is strong decisions making and inclusive market research. Assessing and strategizing on marketing helps large companies make the right decisions on how to beat their rivals. Amazon as one of the largest companies has mastered the art of marketing and customer satisfaction. The value of good performance cannot be attained without responding to the customer needs mainly on quality and effective services. With many companies cropping up and making the market competitive, existing companies have no choice but to rebrand and approach marketing with a new wave. Employee training and good working conditions goes far in boosting performance and thus improving a company’s growth. Still, the need to have a strong growth portfolio has made amazon rethink its future strategies with the management laying form ground for decision making. To meet the competitive edge, companies should look for unique ways to beat their rivals on key areas. There is a need to look at how and where the company’s energy need to be directed. The value of a strong marketing and performance lies in understanding the market. Amazon just like other mega firms spend billions in market research that helps drive the company into the right direction and growth.
References
Boberg, C. (2017). Surveys: The use of written questionnaires in sociolinguistics. In Data Collection in Sociolinguistics (pp. 134-143). Routledge.
Hahn, Y., Kim, D., & Youn, M. K. (2018). A Brief Analysis of Amazon and Distribution Strategy. The Journal of Distribution Science, 16(4), 17-20.
Krouwel, M., Jolly, K., & Greenfield, S. (2019). Comparing Skype (video calling) and in-person qualitative interview modes in a study of people with irritable bowel syndrome–an exploratory comparative analysis. BMC medical research methodology, 19(1), 1-9.
Sadq, Z. M., Sabir, H. N., & Saeed, V. S. H. (2018). Analyzing the Amazon success strategies. Journal of process management. New Technologies, 6(4).
Schaefer, J. S., & Figliozzi, M. A. (2021). Spatial accessibility and equity analysis of Amazon parcel lockers facilities. Journal of Transport Geography, 97, 103212.
Story, D. A., & Tait, A. R. (2019). Survey research. Anesthesiology, 130(2), 192-202.
Wagstaff, A., Flores, G., Hsu, J., Smitz, M. F., Chepynoga, K., Buisman, L. R., … & Eozenou, P. (2018). Progress on catastrophic health spending in 133 countries: a retrospective observational study. The Lancet Global Health, 6(2), e169-e179.
