What factors would you consider when making marketing communication and budget allocation decisions?
A major problem facing marketing managers is how to allocate their marketing communication budgets, for both traditional and digital media, in order to improve consumer attitudes, market shares, sales, and profits. In addition, managers are subject to organizational realities which include political and historical influences. With this in mind, respond to the following in the Discussion:
- What factors would you consider when making marketing communication and budget allocation decisions?
- How do these factors relate to the relative allocations between advertising and sales promotion?
Be prepared to discuss and defend your choices in your response to your peers.
Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please include a word count. Use APA citations and references for the textbook and any other sources used.
