Describe the razor-and-blades business model.

1. Describe the razor-and-blades business model.

2. How and why do U.S. razor consumers differ from razor consumers in India?

3. How did Gillette’s product development process differ for the Gillette Guard when compared to its previous product development processes?

4. Should Gillette release the Gillette Guard in the U.S.? Should it release the product in other low-income countries besides India?

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