You will select a topic for the Week 1 assignment, and thereafter, all related assignments (the draft in Week 4 and the final marketing plan in Week 7) MUST be on the same topic. You may not change your marketing plan topic without approval from your instructor. Your topic should be for a business, product, or service that you would like to start (no multilevel marketing structures or non-profit organizations, please). Because this is an applied project and not a research paper, please do not select a corporation such as Starbucks or Coca-Cola as your topic. You are to apply the course concepts to this project. If you are interested in coffee restaurants, for example, you may wish to select your own cappuccino bar as your topic and then use information from companies like Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your project. If you have questions about your topic, don’t hesitate to post them in the Q & A Forum this week.

For Week 1, please write a two-page description of your company, product, or service. It should be a new business, product, or service.

Discuss:

Ownership and company structure.

Describe the business, product, or service.

Write your mission statement.

Provide your marketing goals.

The marketing goals must be specific, measurable, actionable, realistic, and time bound.
Examples…
Company ABC plans to generate 25 leads per week as a result of our Facebook marketing campaign beginning Oct. 1, 2014.

Company XYZ plans to sell 5,000 widgets for the next fiscal year.

Discuss who a typical customer might be.

You will select a topic for the Week 1 assignment, and thereafter, all related assignments (the draft in Week 4 and the final marketing plan in Week 7) MUST be on the same topic. You may not change your marketing plan topic without approval from your instructor. Your topic should be for a business, product, or service that you would like to start (no multilevel marketing structures or non-profit organizations, please). Because this is an applied project and not a research paper, please do not select a corporation such as Starbucks or Coca-Cola as your topic. You are to apply the course concepts to this project. If you are interested in coffee restaurants, for example, you may wish to select your own cappuccino bar as your topic and then use information from companies like Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your project. If you have questions about your topic, don’t hesitate to post them in the Q & A Forum this week.

For Week 1, please write a two-page description of your company, product, or service. It should be a new business, product, or service.

Discuss:

Ownership and company structure.

Describe the business, product, or service.

Write your mission statement.

Provide your marketing goals.

The marketing goals must be specific, measurable, actionable, realistic, and time bound.
Examples…
Company ABC plans to generate 25 leads per week as a result of our Facebook marketing campaign beginning Oct. 1, 2014.

Company XYZ plans to sell 5,000 widgets for the next fiscal year.

Discuss who a typical customer might be.

Week 4: Draft Marketing Plan (100 points)

At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback. Read Appendix A in the text. Be sure to download the Marketing Plan outline. It must be used! It is recommended that you start working on your draft in Week 2 after your instructor has approved your topic. Use the Marketing Plan outline as a guide to the required content for your marketing plan. Complete as much as you are able in order to get a good start and an initial draft ready to submit at the end of Week 4. Remember, the more you complete on this initial draft the greater the input that the professor can provide. Also, please include your last name within the document title.

Week 7: Final Marketing Plan (220 points) Submit your completed Marketing Plan. It should include all sections listed in the marketing plan outline. It should include headings for the various sections of the marketing plan. APA format should be used, and three references are required. Be sure to list all references that you consult (both print media and online). Your final marketing plan should be between 10–15 pages and must follow all APA guidelines.

BUSN319 MARKETING PLAN OUTLINE

A. Cover Page 1. Marketing Plan for Organization/Company name: 2. Proposed by: 3. Submitted to: 4. Date: B. Table of Contents Suggested number of pages 1. Executive Summary 1.0 2. Company Description 0.5 3. Strategic Focus and Plan 1.0 a. Mission/Vision Statements b. Goals c. Core Competency and Sustainable Competitive Advantage 4. Situation Analysis 1.0 a. SWOT analysis • Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D) • External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory b. Industry Analysis c. Competitor Analysis d. Customer Analysis 5. Market-Product Focus 2.0 a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning 6. Marketing Program 2.0 a. Product Strategy b. Price Strategy (i) Breakeven Analysis c. Promotion Strategy d. Place (Distribution) Strategy 7. Financial Data and Projections 1.0 a. Past Sales Revenues b. Five-Year Projections 8. Organizational Structure 0.5 9. Implementation 1.0 10. Evaluation and Control 0.5 C. References

Topic

Pepsi Marketing Plan:

Introduction Pepsi is the second biggest worldwide nourishment and refreshment organization, which has spread its business over the globe. This organization has kept up its market with the arrangement of enormous number of item portfolio and they are accessible to the customers at each huge or little stores and outlets in any city or town. This organization is incorporated into the main 100 brands and it has earned about $15,000 million in one year, which demonstrates its enormous items and commercial work to keep its items most loved among its customers. This prominent sustenance and refreshment mark focuses on the young for the offer of its items. The organization has kept up unlimited item extend in which Gatorade Mountain Dew, Lipton teas, Aquafina filtered water, Cheetos cheddar enhanced snacks, Fritos Corn, Lay’s potato chips, Thirst Quencher, Diet Pepsi, Tostitos Tortilla Chips, Tropicana Beverages, Doritos Tortilla Chips, Ruffles potato chips, Sierra Mist, Mirinda and Quaker Foods and Snacks. The results of the brand are phenomenal in quality and they are likewise accessible at reasonable rates, which are useful for the center and upper white collar class individuals. It has turned into the grown-up toy and it is utilized for various events and occasions. Pepsi SWOT Analysis Pepsi Strengths • Pepsi is a standout amongst the most mainstream and driving nourishment and drinks mark over the globe. • The brand has tremendous number of items, which are accessible in all nations of the world. • The organization has add up to quality of representatives of 300,000 individuals. • This brand is giving its items in around 200 nations. • The brand has kept up different item portfolio. • It has the PepsiCo Foundation, which is contributing in training, games, and wellbeing and water preservation segments. • Pepsi begins such activities, which can offer profit to the general public and it dispenses stores for such ventures. • The brand has kept up economical and effective store network arrange, which gives its items in urban and provincial zones. • The organization has kept up superb marking and publicizing by utilizing the brand envoys. • Pepsi has done the organizations, and patrons the music shows and games occasions. Pepsi Weaknesses • The organization needs to keep up solid rivalry in beverages sections so the brand exchanging is done regularly. • There are different bodies of evidence against items and they harmed the picture of the brand. • There are some medicinal issues with the items, as general Pepsi is considered calcium executioner, which has diminished its deal to some degree. Pepsi Opportunities • Pepsi needs to begin entrance in the creating nations and spread its more items there. • The organization needs to make obtaining with different brands to build its item portfolio. • When the brand will include in more CSR exercises to offer profit to neighborhood organizations, then its image picture will be moved forward. Pepsi Threats • Now the general population progress toward becoming wellbeing cognizant about its beverages and nibble nourishments of the organization. • The guidelines and controls of various nations can be danger for this organization to extend and prosper its business. • The financial lull and unsteadiness in the monetary circumstance can diminish the acquiring energy of the customers. • The brand needs to confront solid rivalry from different brands in the market to complete their operations. Marketing Objectives Pepsi will break down and comprehend the changing pattern of the clients as they need to get change their items. They can change to different brands, so the organization needs to acquaint new brands or items with keep them connect with this brand. The brand needs to guarantee smooth supply of its items in all of all shapes and sizes stores of urban areas, towns and towns. Pepsi is the main brand and it have to keep it supply smooth so that their deal ought to be kept up. Marketing Segmentation Pepsi is giving in the stamping in immense range as the organization has presented different other auxiliary brands in the nourishment and drink showcase. The organization needs to upgrade the nature of the items and keep their taste, so they may stay with the nature of the items. The brand has demonstrated its execution in the market and it is as yet functioning admirably with the arrangement of various items. There are parcel of results of this brand, which are not given over the globe. Target marketing Pepsi is being utilized over the globe and it is viewed as a necessary piece of each home amid any occasion or celebration. The organization is giving its items everywhere throughout the world yet there are a few results of this brand, which are as yet undiscovered over the world, which should be presented in all of all shapes and sizes market and get the great piece of the overall industry of their items. Item Differentiation and Positioning The results of this brand have been set up in immense number and these items will get the consideration of the customers. The items are of awesome quality and the vast majority of the general population jump at the chance to utilize them. These items have extraordinary esteem and individuals jump at the chance to include them amid their family capacity or gatherings in their business or office. Pepsi is viewed as the market pioneer as it is the huge brand, which has accomplished enormous income from the market amid the year and furthermore gets great benefit over the offer of its items. Marketing Mix Place Pepsi is driving brand of nourishment and refreshment and it has given its items in every single driving store in urban areas, towns and towns. The compelling conveyance channel of the organization helps it to give its items on all of all shapes and sizes outlets. The clients can get its items, wherever they are. This worldwide brand has made accessible its items on all events and occasions and there is no deficiency of the items in any city or town. Price The organization has kept up the sensible rates of the results of this organization. Presently the customers of lower, center, upper white collar class can stand to purchase its items and these items are included with the duties and other partnered charges. The general population of all classes purchase the nourishment drinks of this organization on any event or on the landing of visitors in their homes. Promotion Pepsi has reliably received the advancement approach for its items and it likewise supports different games or music programs, from where it gets prominent among individuals. Presently individuals think about its entire scope of items, as they probably am aware through their notices in daily papers, plugs on TV and the site of the organization is likewise included with data of the results of this organization. Marketing Strategy Pepsi has embraced the magnificent promoting methodology in which it will give the items to the customers in wide range and receives the compelling and rapid appropriation channels for the supply of its items. The organization will guarantee supply of items in time and furthermore supports distinctive games and music occasions to give broad presentation to its items. The promotion strategy is brilliant and it snatches consideration of its customers. The organization will upgrade its items and furthermore supply the greater part of its items in the global market. Return on Investment Pepsi has immense costs over the assembling of items, their commercial approach and furthermore supports the huge occasions in games and music shows, then the organization procures great benefit over the offers of its items. The organization contributes sum on various exercises to show great nearness in the market and it gets the profits over its interest in its items.

. You will select a topic for the Week 1 assignment,

You will select a topic for the Week 1 assignment, and thereafter, all related assignments (the draft in Week 4 and the final marketing plan in Week 7) MUST be on the same topic. You may not change your marketing plan topic without approval from your instructor. Your topic should be for a business, product, or service that you would like to start (no multilevel marketing structures or non-profit organizations, please). Because this is an applied project and not a research paper, please do not select a corporation such as Starbucks or Coca-Cola as your topic. You are to apply the course concepts to this project. If you are interested in coffee restaurants, for example, you may wish to select your own cappuccino bar as your topic and then use information from companies like Starbucks or Seattle’s Best Coffee for ideas and competitive research as you work on your project. If you have questions about your topic, don’t hesitate to post them in the Q & A Forum this week.

For Week 1, please write a two-page description of your company, product, or service. It should be a new business, product, or service.

Discuss:

Ownership and company structure.

Describe the business, product, or service.

Write your mission statement.

Provide your marketing goals.

The marketing goals must be specific, measurable, actionable, realistic, and time bound.
Examples…
Company ABC plans to generate 25 leads per week as a result of our Facebook marketing campaign beginning Oct. 1, 2014.

Company XYZ plans to sell 5,000 widgets for the next fiscal year.

Discuss who a typical customer might be.

Week 4: Draft Marketing Plan (100 points)

At the end of Week 4, you will submit a substantial draft to your instructor for grading and feedback. Read Appendix A in the text. Be sure to download the Marketing Plan outline. It must be used! It is recommended that you start working on your draft in Week 2 after your instructor has approved your topic. Use the Marketing Plan outline as a guide to the required content for your marketing plan. Complete as much as you are able in order to get a good start and an initial draft ready to submit at the end of Week 4. Remember, the more you complete on this initial draft the greater the input that the professor can provide. Also, please include your last name within the document title.

Week 7: Final Marketing Plan (220 points) Submit your completed Marketing Plan. It should include all sections listed in the marketing plan outline. It should include headings for the various sections of the marketing plan. APA format should be used, and three references are required. Be sure to list all references that you consult (both print media and online). Your final marketing plan should be between 10–15 pages and must follow all APA guidelines.

BUSN319 MARKETING PLAN OUTLINE

A. Cover Page 1. Marketing Plan for Organization/Company name: 2. Proposed by: 3. Submitted to: 4. Date: B. Table of Contents Suggested number of pages 1. Executive Summary 1.0 2. Company Description 0.5 3. Strategic Focus and Plan 1.0 a. Mission/Vision Statements b. Goals c. Core Competency and Sustainable Competitive Advantage 4. Situation Analysis 1.0 a. SWOT analysis • Internal Strengths and Weaknesses: Management, Offerings, Marketing, Personnel, Finance, Manufacturing, and Research and Development (R & D) • External Opportunities and Threats: Consumer/Social, Economic, Technological, Competitive, and Legal/Regulatory b. Industry Analysis c. Competitor Analysis d. Customer Analysis 5. Market-Product Focus 2.0 a. Marketing and Product Objectives b. Target Markets c. Points of Difference d. Positioning 6. Marketing Program 2.0 a. Product Strategy b. Price Strategy (i) Breakeven Analysis c. Promotion Strategy d. Place (Distribution) Strategy 7. Financial Data and Projections 1.0 a. Past Sales Revenues b. Five-Year Projections 8. Organizational Structure 0.5 9. Implementation 1.0 10. Evaluation and Control 0.5 C. References

Topic

Pepsi Marketing Plan:

Introduction Pepsi is the second biggest worldwide nourishment and refreshment organization, which has spread its business over the globe. This organization has kept up its market with the arrangement of enormous number of item portfolio and they are accessible to the customers at each huge or little stores and outlets in any city or town. This organization is incorporated into the main 100 brands and it has earned about $15,000 million in one year, which demonstrates its enormous items and commercial work to keep its items most loved among its customers. This prominent sustenance and refreshment mark focuses on the young for the offer of its items. The organization has kept up unlimited item extend in which Gatorade Mountain Dew, Lipton teas, Aquafina filtered water, Cheetos cheddar enhanced snacks, Fritos Corn, Lay’s potato chips, Thirst Quencher, Diet Pepsi, Tostitos Tortilla Chips, Tropicana Beverages, Doritos Tortilla Chips, Ruffles potato chips, Sierra Mist, Mirinda and Quaker Foods and Snacks. The results of the brand are phenomenal in quality and they are likewise accessible at reasonable rates, which are useful for the center and upper white collar class individuals. It has turned into the grown-up toy and it is utilized for various events and occasions. Pepsi SWOT Analysis Pepsi Strengths • Pepsi is a standout amongst the most mainstream and driving nourishment and drinks mark over the globe. • The brand has tremendous number of items, which are accessible in all nations of the world. • The organization has add up to quality of representatives of 300,000 individuals. • This brand is giving its items in around 200 nations. • The brand has kept up different item portfolio. • It has the PepsiCo Foundation, which is contributing in training, games, and wellbeing and water preservation segments. • Pepsi begins such activities, which can offer profit to the general public and it dispenses stores for such ventures. • The brand has kept up economical and effective store network arrange, which gives its items in urban and provincial zones. • The organization has kept up superb marking and publicizing by utilizing the brand envoys. • Pepsi has done the organizations, and patrons the music shows and games occasions. Pepsi Weaknesses • The organization needs to keep up solid rivalry in beverages sections so the brand exchanging is done regularly. • There are different bodies of evidence against items and they harmed the picture of the brand. • There are some medicinal issues with the items, as general Pepsi is considered calcium executioner, which has diminished its deal to some degree. Pepsi Opportunities • Pepsi needs to begin entrance in the creating nations and spread its more items there. • The organization needs to make obtaining with different brands to build its item portfolio. • When the brand will include in more CSR exercises to offer profit to neighborhood organizations, then its image picture will be moved forward. Pepsi Threats • Now the general population progress toward becoming wellbeing cognizant about its beverages and nibble nourishments of the organization. • The guidelines and controls of various nations can be danger for this organization to extend and prosper its business. • The financial lull and unsteadiness in the monetary circumstance can diminish the acquiring energy of the customers. • The brand needs to confront solid rivalry from different brands in the market to complete their operations. Marketing Objectives Pepsi will break down and comprehend the changing pattern of the clients as they need to get change their items. They can change to different brands, so the organization needs to acquaint new brands or items with keep them connect with this brand. The brand needs to guarantee smooth supply of its items in all of all shapes and sizes stores of urban areas, towns and towns. Pepsi is the main brand and it have to keep it supply smooth so that their deal ought to be kept up. Marketing Segmentation Pepsi is giving in the stamping in immense range as the organization has presented different other auxiliary brands in the nourishment and drink showcase. The organization needs to upgrade the nature of the items and keep their taste, so they may stay with the nature of the items. The brand has demonstrated its execution in the market and it is as yet functioning admirably with the arrangement of various items. There are parcel of results of this brand, which are not given over the globe. Target marketing Pepsi is being utilized over the globe and it is viewed as a necessary piece of each home amid any occasion or celebration. The organization is giving its items everywhere throughout the world yet there are a few results of this brand, which are as yet undiscovered over the world, which should be presented in all of all shapes and sizes market and get the great piece of the overall industry of their items. Item Differentiation and Positioning The results of this brand have been set up in immense number and these items will get the consideration of the customers. The items are of awesome quality and the vast majority of the general population jump at the chance to utilize them. These items have extraordinary esteem and individuals jump at the chance to include them amid their family capacity or gatherings in their business or office. Pepsi is viewed as the market pioneer as it is the huge brand, which has accomplished enormous income from the market amid the year and furthermore gets great benefit over the offer of its items. Marketing Mix Place Pepsi is driving brand of nourishment and refreshment and it has given its items in every single driving store in urban areas, towns and towns. The compelling conveyance channel of the organization helps it to give its items on all of all shapes and sizes outlets. The clients can get its items, wherever they are. This worldwide brand has made accessible its items on all events and occasions and there is no deficiency of the items in any city or town. Price The organization has kept up the sensible rates of the results of this organization. Presently the customers of lower, center, upper white collar class can stand to purchase its items and these items are included with the duties and other partnered charges. The general population of all classes purchase the nourishment drinks of this organization on any event or on the landing of visitors in their homes. Promotion Pepsi has reliably received the advancement approach for its items and it likewise supports different games or music programs, from where it gets prominent among individuals. Presently individuals think about its entire scope of items, as they probably am aware through their notices in daily papers, plugs on TV and the site of the organization is likewise included with data of the results of this organization. Marketing Strategy Pepsi has embraced the magnificent promoting methodology in which it will give the items to the customers in wide range and receives the compelling and rapid appropriation channels for the supply of its items. The organization will guarantee supply of items in time and furthermore supports distinctive games and music occasions to give broad presentation to its items. The promotion strategy is brilliant and it snatches consideration of its customers. The organization will upgrade its items and furthermore supply the greater part of its items in the global market. Return on Investment Pepsi has immense costs over the assembling of items, their commercial approach and furthermore supports the huge occasions in games and music shows, then the organization procures great benefit over the offers of its items. The organization contributes sum on various exercises to show great nearness in the market and it gets the profits over its interest in its items.

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