Select an existing product or service offering of your choice for this task. You are expected to prepare a well-written 3000 words report that could be used to launch this product or service in a specific new country in which it is currently not being marketed.
Provide a brief background information of the chosen country where the product or service is not currently being sold that you will be exploring
Provide details about the environmental factors (environmental scanning) highlighting business opportunities and challenges associated with this product in the new marketing environment
Indicate the proposed entry modes you will recommend and the justification for your choice(s)
Discuss the applicable marketing strategy: The target market, the marketing mix elements, (Should the marketing programme be standardized or adapted?)
Number of words
3000 words
Select an existing product or service offering of your choice for this task. You are expected to prepare a well-written 3000 words report that could be used to launch this product or service in a specific new country in which it is currently not being marketed.
Provide a brief background information of the chosen country where the product or service is not currently being sold that you will be exploring
Provide details about the environmental factors (environmental scanning) highlighting business opportunities and challenges associated with this product in the new marketing environment
Indicate the proposed entry modes you will recommend and the justification for your choice(s)
Discuss the applicable marketing strategy: The target market, the marketing mix elements, (Should the marketing programme be standardized or adapted?)
Number of words
3000 words
. Select an existing product or service offering
Select an existing product or service offering of your choice for this task. You are expected to prepare a well-written 3000 words report that could be used to launch this product or service in a specific new country in which it is currently not being marketed.
Provide a brief background information of the chosen country where the product or service is not currently being sold that you will be exploring
Provide details about the environmental factors (environmental scanning) highlighting business opportunities and challenges associated with this product in the new marketing environment
Indicate the proposed entry modes you will recommend and the justification for your choice(s)
Discuss the applicable marketing strategy: The target market, the marketing mix elements, (Should the marketing programme be standardized or adapted?)
Number of words
3000 words




