Survey Design

Survey Design

The chief marketing officer of the organization has asked you to conduct a market research on patient services satisfaction. You were instructed to create and administer a patient satisfaction survey. With this in mind, consider types of questions you might ask patients, how you might administer the survey, and challenges that may occur during data collection.

Using best practices of survey design, create a 15-question patient satisfaction survey.

Then, write 1–2 pages that address the following:Why did you write the particular questions that you wrote?How do you plan to administer the survey?What challenges do you anticipate during data collection and reporting?

 
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