Mission and Vision Statements
You will now review the mission and vision statements for the organization relevant to your Strategic Plan or, if those statements do not already exist, draft new ones. As you prepare to review or draft your mission and vision statements, consider how they will guide the project and ensure that you keep the intended audience in mind.
For this Discussion, you will post your mission and vision statements for Instructor and peer feedback. As appropriate, you should revise your statements based on this feedback for inclusion in Section 1 of your Strategic Plan.
To prepare:
- Review the information related to the planning hierarchy and mission and vision statements in this week’s Learning Resources.
- If mission and vision statements do not exist for your Strategic Plan organization, you will need to draft them.
- If your organization already has mission and vision statements, review them and consider how those existing statements may be tailored to support the development of the mission and vision statements for your Strategic Plan.
- Consider the following with respect to your Strategic Plan’s mission and vision statements:
- How effectively does this mission statement articulate the organization’s purpose?
- How effectively do the vision statements reflect future aims?
- Do the mission and vision statements convey who (which groups) the organizations serve? Do they indicate obligations to various stakeholders?
- Are the statements an appropriate length?
Post your new or revised mission and vision statements that will guide your Strategic Plan. Explain how the mission statement will guide your Strategic Plan and how your identified issue fits within the mission and vision statements. If your statements are wholly new, explain the steps you took to draft them and your rationale for language and content choices. If your submission is based on pre-existing statements from an organization, include the original statements and explain and justify the changes that you made.
Required readings
- Martin, B. C. (2019f). Situational analysis. In Strategic planning in healthcare: An introduction for health professionals (pp. 51–83). Springer.
- David, F. R., Creek, S. A., & David, F. R. (2019). What is the key to effective SWOT analysis, including AQCD factors? SAM Advanced Management JournalLinks to an external site., 84(1), 25.
- Health Care Service Corporation. (2019). Health care service corporation SWOT analysisLinks to an external site..
- Schooley, S. (2019, June 24). SWOT analysis: What it is and when to use it. Business News DailyLinks to an external site.. https://www.businessnewsdaily.com/4245-swot-analysis.html
