The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are underway for this year’s program.

The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are underway for this year’s program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:

Constraint Television Radio Online
Audience per advertisement 150,000 17,000 35,000
Cost per advertisement $1,500 $250 $500
Maximum media usage 12 18 11

To ensure a balanced use of advertising media, radio advertisements must not exceed 45% of the total number of advertisements authorized. In addition, television should account for at least 10% of the Television Radio Online $1,500 $250 $500 18 total number of advertisements authorized

(a) If the promotional budget is limited to $24,000, how many commercial messages should be run on each medium to maximize total audience contact? If your answer is zero enter “0”

What is the allocation of the budget among the three media?

What is the total audience reached?

(b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? Round your answer to the nearest whole number.

Get your Custom paper done as per your instructions !

Order Now